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Implementing Mobile TV, 2nd Edition

Book Description

Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile content-what makes it work, how it's produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains.  

Learn about the key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. Gain access to a detailed look at the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications.

Author Amitabh Kumar begins with the basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services. Easy to follow, Implementing Mobile TV features a rich presentation that includes dozens of  FAQs and "Quick Facts."

This new edition is updated to reflect the quickly evolving world of Mobile TV, focusing on factors for success and providing understanding of:

Table of Contents

  1. Cover
  2. Implementing Mobile TV
  3. Full Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Mobile TV-A Prologue
  8. Introduction to the Second Edition
  9. Part I: Overview of Technologies
    1. Chapter 1: About Mobile TV
      1. 1.1 The Beginning
      2. 1.2 Mobile TV: A New Reality
      3. 1.3 What Else is Different in Mobile TV?
      4. 1.4 Standards for Mobile TV
      5. 1.5 New Growth Areas with Mobile TV
      6. 1.6 What Type of Opportunity Does Mobile TV Present?
      7. 1.7 What Handset Types Does Mobile TV Work On?
      8. 1.8 Is Mobile TV Really Important?
    2. Chapter 2: Introduction to Digital Multimedia
      1. 2.1 Introduction
      2. 2.2 Picture
      3. 2.3 Image Compression
      4. 2.4 Video
      5. 2.5 Analog TV Signal Formats
      6. 2.6 Digital TV Formats
      7. 2.7 Video Bit Rate Reduction
      8. 2.8 Compression Standards
      9. 2.9 The AVS - M Video Coding Standard (China)
      10. 2.10 Video Files
      11. 2.11 File Containers and Wrappers
      12. 2.12 Audio Coding
      13. 2.13 Audio Compression
      14. 2.14 Streaming
      15. 2.15 Streaming Players and Servers
      16. 2.16 Summary and File Formats
    3. Chapter 3: Introduction to Streaming and Mobile Multimedia
      1. 3.1 What is Mobile Multimedia?
      2. 3.2 How Do Mobile Devices Access Multimedia?
      3. 3.3 File Formats for Mobile Multimedia
      4. 3.4 3GPP Mobile Media Formats
      5. 3.5 Internet Video
      6. 3.6 Flash LiteTM
      7. 3.7 DivX Mobile
      8. 3.8 Rich Media-Synchronized Multimedia Integration Language (SMIL)
      9. 3.9 Delivering Multimedia Content
      10. 3.10 Graphics and Animations in the Mobile Environment
      11. 3.11 Mobile Multimedia Applications
      12. 3.12 Summary of File Formats Used in Mobile Multimedia
    4. Chapter 4: Overview of Cellular Mobile Networks
      1. 4.1 Introduction
      2. 4.2 Cellular Mobile Services: A Brief History
      3. 4.3 CDMA Technologies
      4. 4.4 3G Networks
      5. 4.5 3G Technologies: CDMA and GSM
      6. 4.6 4G Technologies
      7. 4.7 Data and Multimedia Over Mobile Networks
      8. 4.8 Multimedia and Data Over 3G Networks
      9. 4.9 Mobile Networks: A Few Country-Specific Examples
    5. Chapter 5: Overview of Technologies for Mobile TV
      1. 5.1 Why New Technologies for Mobile TV?
      2. 5.2 What Does a Mobile TV Service Require?
      3. 5.3 Mobile TV Using 3G Technologies
      4. 5.4 Terrestrial TV Technology Overview
      5. 5.5 Mobile TV Using Terrestrial Broadcasting Networks
      6. 5.6 Comparison of Mobile TV Services
      7. 5.7 Outlook for Mobile TV Services
  10. Part II: Technologies for Mobile TV and Multimedia Broadcasting
    1. Chapter 6: Mobile TV Using 3G Technologies
      1. 6.1 Introduction
      2. 6.2 The Beginning: Streaming on Mobile Devices
      3. 6.3 Overview of Cellular Network Capabilities for Carrying Mobile TV
      4. 6.4 Understanding a 3G Streaming Service
      5. 6.5 Mobile TV Streaming Using 3GPP Standards: Packet-Switched Streaming Service
      6. 6.6 Broadcasting to 3GPP Networks
      7. 6.7 Examples of Streaming Platforms
      8. 6.8 Practical Implementation of Video Services over 3G Networks
      9. 6.9 Operator-Specific Issues in 3GPP Streaming Services
      10. 6.10 Multimedia Broadcast and Multicast Service (MBMS)
      11. 6.11 Mobile TV Services Based on CDMA Networks
      12. 6.12 Other Multimedia Services over 3G Networks
      13. 6.13 Wi-Fi-Mobile TV Delivery Extensions
    2. Chapter 7: Mobile TV Services in the ATSC Framework
      1. 7.1 Introduction: Digital Broadcasting to Handhelds and Mobile Devices
      2. 7.2 Why ATSC Mobile DTV?
      3. 7.3 The Open Mobile Video Coalition (OMVC)
      4. 7.4 Technology of ATSC Mobile DTV
      5. 7.5 The ATSC Mobile DTV Standard
      6. 7.6 ATSC Frame Structure with Mobile Channels
      7. 7.7 Content Types, Encoding, and Capacity
      8. 7.8 Multiplexing of M/H Channels
      9. 7.9 Upgrading Transmitters for Mobile Services
      10. 7.10 ATSC Mobile DTV Transmission
      11. 7.11 ATSC Transmitter Networks
      12. 7.12 Receivers and Handheld Units
      13. 7.13 Data Transmission on ATSC Mobile DTV
      14. 7.14 Electronic Service Guide (ESG)
      15. 7.15 ATSC Mobile DTV Pilot Projects and Commercial Launches
      16. 7.16 Example of an ATSC Mobile DTV Transmission System for Mobile TV
    3. Chapter 8: Mobile TV Using DVB-H Technologies
      1. 8.1 Introduction: Digital Video Broadcasting to Handhelds
      2. 8.2 Why DVB-H?
      3. 8.3 How Does DVB-H Work?
      4. 8.4 Technology of DVB-H
      5. 8.5 DVB-H Higher Layer Protocols
      6. 8.6 Network Architecture
      7. 8.7 DVB-H Transmission
      8. 8.8 Transmitter Networks
      9. 8.9 Terminals and Handheld Units
      10. 8.10 DVB-H Implementation Profiles
      11. 8.11 Electronic Service Guide in DVB-H
      12. 8.12 Content Security
      13. 8.13 DVB-H Commercial Services
      14. 8.14 Example of a DVB-H Transmission System for Mobile TV
    4. Chapter 9: Mobile TV Using DVB-SH Technologies
      1. 9.1 Satellite Mobile TV with a Terrestrial Component
      2. 9.2 The DVB-SH Standard
      3. 9.3 Characteristics of Satellites for Mobile Broadcasting
      4. 9.4 Ground Transmitters for DVB-SH
      5. 9.5 Receiver Characteristics
      6. 9.6 The ICO DVB-SH System (MIM)
      7. 9.7 DVB-SH System for Europe
      8. 9.8 Future Systems Using DVB-SH Technology
    5. Chapter 10: DMB and China Multimedia Mobile Broadcasting (CMMB)
      1. 10.1 Introduction to DMB Services
      2. 10.2 A Brief Overview of DAB Services
      3. 10.3 How is the DAB Structure Modified for DMB Services?
      4. 10.4 Satellite and Terrestrial DMB Services
      5. 10.5 DMB Services in KOREA
      6. 10.6 DMB Services Ground Segment
      7. 10.7 S-DMB System Specifications
      8. 10.8 DMB Trials and Service Launches
      9. 10.9 China Multimedia Mobile Broadcasting (CMMB)
      10. 10.10 The DTMB Standard
    6. Chapter 11: Mobile TV Using MediaFLOTM Technology
      1. 11.1 Introduction to MediaFLO
      2. 11.2 How Does MediaFLO Work?
      3. 11.3 MediaFLO Technology Overview
      4. 11.4 System Capacities and Content Types
      5. 11.5 MediaFLO Transmission
      6. 11.6 MediaFLO Transmitter Networks
      7. 11.7 Terminals and Handheld Units
      8. 11.8 MediaFLO Electronic Service Guide
      9. 11.9 MediaFLO Commercial Networks
      10. 11.10 Example of a MediaFLO System for Mobile TV: Verizon Wireless
    7. Chapter 12: Mobile TV Using WiMAX
      1. 12.1 A Brief Overview of WiMAX Technology
      2. 12.2 Why is Mobile WiMAX Suited for Mobile TV?
      3. 12.3 WiMAX-Based Mobile TV Basics
      4. 12.4 WiMAX Devices and Handsets
      5. 12.5 Examples of Mobile TV Services Based on WiMAX
    8. Chapter 13: Spectrum for Mobile TV Services
      1. 13.1 Introduction
      2. 13.2 An Overview of Spectrum Bands
      3. 13.3 Mobile TV Spectrum
      4. 13.4 Country-Specific Allocation and Policies
      5. 13.5 Spectrum for MediaFLO Services
      6. 13.6 Spectrum Allocation for Wireless Broadband Services
  11. Part III: Multimedia Handsets and Related Technologies
    1. Chapter 14: Chipsets for Mobile TV and Multimedia Applications
      1. 14.1 Introduction: Multimedia Mobile Phone Functionalities
      2. 14.2 Functional Requirements of Mobile TV Chipsets
      3. 14.3 Chipsets and Reference Designs
      4. 14.4 Chipsets for ATSC Mobile DTV
      5. 14.5 Chipsets for 3G Mobile TV
      6. 14.6 Chipsets for DVB-H Technologies
      7. 14.7 Eureka 147 DAB Chipset
      8. 14.8 Chipsets for DMB Technologies
      9. 14.9 Industry Trends
      10. 14.10 Outlook for Advanced Chipsets
    2. Chapter 15: Operating Systems and Software for Mobile TV and Multimedia Phones
      1. 15.1 Do I Need to Worry About the Software Structure on Mobile Phones?
      2. 15.2 Application Clients
      3. 15.3 An Introduction to the Software Structure on Mobile Phones
      4. 15.4 Common Operating Systems for Mobile Devices
      5. 15.5 Middleware in Mobile Phones
      6. 15.6 Application Software Functionalities for Mobile Multimedia
      7. 15.7 Applications for Mobile Phones
    3. Chapter 16: Handsets for Mobile TV and Multimedia Services
      1. 16.1 Introduction: Do You Have a Target Audience Out There?
      2. 16.2 Mobile Receiver Devices
      3. 16.3 Handset Features for a Rich Multimedia Experience
      4. 16.4 Handsets for 3G Services
      5. 16.5 Handsets for Terrestrial Broadcast Services
      6. 16.6 Handsets for Satellite Technologies with a Terrestrial Component
      7. 16.7 Handsets for CMMB
      8. 16.8 Phones for WiMAX and WiBro Technologies
      9. 16.9 Portable Navigation Devices (PNDs)
      10. 16.10 Can Handsets Be Upgraded with the Latest Technology?
      11. 16.11 Summary
    4. Chapter 17: Mobile TV and Multimedia Services Interoperability
      1. 17.1 Introduction
      2. 17.2 Organizations for Advancement of Interoperability in Mobile TV
      3. 17.3 Interoperability in Mobile TV
      4. 17.4 Interoperability in Terrestrial Mobile TV Networks
      5. 17.5 Interoperability in 3G-Based Mobile TV Services
      6. 17.6 Interoperability in Mobile TV Provided via the Internet: IP Networks
      7. 17.7 Interoperability of Multimedia Services
      8. 17.8 Summary
  12. Part IV: Content and Services on Mobile TV and Multimedia Networks
    1. Chapter 18: Mobile TV and Multimedia Services Worldwide
      1. 18.1 Introduction
      2. 18.2 China
      3. 18.3 Japan
      4. 18.4 Germany
      5. 18.5 Italy
      6. 18.6 Netherlands
      7. 18.7 The United States
      8. 18.8 Hong Kong
      9. 18.9 India
      10. 18.10 Summary
    2. Chapter 19: Content and Revenue Models for Mobile TV
      1. 19.1 Introduction
      2. 19.2 Mobile TV Content
      3. 19.3 Interactive Services
      4. 19.4 Delivery Platforms
      5. 19.5 Preparing Content for Mobile Delivery
      6. 19.6 Content Authoring Tools
      7. 19.7 Mobile TV as a Business Proposition
      8. 19.8 Summary: Focus on Content Development and Delivery Platforms
    3. Chapter 20: Interactivity and Mobile TV
      1. 20.1 Introduction: Why Interactivity in Broadcast Mobile TV?
      2. 20.2 Making Mobile TV Interactive
      3. 20.3 3G Networks
      4. 20.4 Broadcast Networks and Interactivity
      5. 20.5 Summary
    4. Chapter 21: Content Security for Mobile TV
      1. 21.1 Introduction: Pay TV Content Security
      2. 21.2 Security in Mobile Broadcast Networks
      3. 21.3 Conditional Access Systems for Mobile TV
      4. 21.4 Examples of Mobile CA Systems
      5. 21.5 Digital Rights Management (DRM) and OMA
      6. 21.6 Content Security and Mobile TV Standards
      7. 21.7 Multimedia Applications: High-Capacity SIMs and Removable Media
      8. 21.8 Examples of Mobile Broadcast Content Security
      9. 21.9 Models for Selection of Content Security
    5. Chapter 22: Mobile TV: The Future
      1. 22.1 Some Initial Happenings in the Industry
      2. 22.2 Where Does Mobile TV Stand Today?
      3. 22.3 Challenges for Mobile TV and Multimedia Services in the Future
      4. 22.4 Leading Indicators for Growth in Mobile TV Services
      5. 22.5 Summary
  13. Glossary
  14. Index