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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
vii
Contents
Preface ............................................................................................................................. xxiii
Author ..............................................................................................................................xxix
SECTION I SETTING THE STAGE
1 e Relationship-Based Enterprise ..............................................................................3
1.1 SAP: Company and Its CRM Product ..................................................................... 4
1.2 Concept of Customer Relationship Management (CRM) ....................................... 4
1.2.1 Customer ...
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Publisher Resources

ISBN: 9781482231427