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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
Supporting and Enhancing SAP CRM425
CRM strategies spanning the full customer lifecycle are constituted of four decision patterns
or models:
a. Customer acquisition: is involves decisions on identifying the right customers to acquire,
forecasting the number of new customers, the response of promotional campaigns, and so
on. e objectives of customer acquisition modeling include identifying the right customers
to acquire, predicting whether customers will respond to company promotion campaigns,
forecasting the number of new customers, and examining the short- and long-run eects of
marketing and other business variables on customer acquisition.
is is a conscious move from mass marketing of products to one that is focused on the
end ...
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Publisher Resources

ISBN: 9781482231427