
Supporting and Enhancing SAP CRM ◾ 435
14.10.3.4 In-Memory Computing
e idea of running databases in memory was used by the business intelligence (BI) product
company QlikView. In-memory allows the processing of massive quantities of data in the main
memory to provide immediate results from analysis and transaction. e data to be processed are
ideally real-time data or as close to real time as is technically possible. Data in the main memory
(RAM) can be accessed 100,000 times faster than data on a hard disk; this can dramatically
decrease access time to retrieve data and make it available for the purpose of reporting, analytics
solutions, or ...