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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
443
Chapter 15
Valuing the Relationship-
Based Enterprise
Chapter 1 of this book, “e Relationship-Based Enterprise,” dealt at length on the collaborative
nature of today’s enterprises. In the subsequent chapters, we have seen various aspects of SAP
CRM that enable an enterprise to operate as an integrated, enterprise-wide, process-oriented,
information-driven, real-time enterprise. We have also seen that as organizational and environ-
mental conditions have become more complex, globalized, and therefore competitive, processes
provide a framework for dealing eectively with the issues of performance improvement, capabil-
ity development, and adaptation ...
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Publisher Resources

ISBN: 9781482231427