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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
448Implementing SAP
®
CRM
For a company with relatively small capital, the earnings and cash ow perspective may not pro-
duce appreciably dierent results, but, even in such cases when we factor in accounts payable and
inventories, the two approaches may provide highly divergent views.
15.2.3 Value to Managers
By convention, in the discussions on stakeholders, senior managers are usually grouped with
owner/investors, which is incorrect. Managers with their responsibilities for driving the growth
and protability of the company have a dierent perspective of the values that are important to
them vis-à-vis the owner/investors.
Senior managers look for the following:
e freedom to articulate the vision of the organization and translate the sa ...
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Publisher Resources

ISBN: 9781482231427