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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
458Implementing SAP
®
CRM
the shareholders and customers. It results in the organization being best positioned to deliver the
best value to all of its stakeholders by ensuring that the organization’s strategies, processes, and
capabilities are aligned and integrated with each other.
On the other hand, the Performance Prism also recognizes the fact that organizations are
becoming increasingly demanding of their stakeholders too. e following are examples:
Investors: Capital for growth, greater risk-taking, long-term support
Customers: Protability, retention, loyalty, advocacy, feedback
Employees: Flexibility, multiskilling, cross-training
Suppliers: More outsourcing, fewer vendors, integration
Alliance Partners: Cross-selling, co ...
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Publisher Resources

ISBN: 9781482231427