458 ◾ Implementing SAP
®
CRM
the shareholders and customers. It results in the organization being best positioned to deliver the
best value to all of its stakeholders by ensuring that the organization’s strategies, processes, and
capabilities are aligned and integrated with each other.
On the other hand, the Performance Prism also recognizes the fact that organizations are
becoming increasingly demanding of their stakeholders too. e following are examples:
◾ Investors: Capital for growth, greater risk-taking, long-term support
◾ Customers: Protability, retention, loyalty, advocacy, feedback
◾ Employees: Flexibility, multiskilling, cross-training
◾ Suppliers: More outsourcing, fewer vendors, integration
◾ Alliance Partners: Cross-selling, co ...