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Chapter 16
Beyond the Relationship-
Based Enterprise
In this last chapter of the book, we look at the long-term implications and prospects of the
Information Is Relationship vision. We look at the signicance of using customer intelligence to
enable highly proactive and customer-responsive decision on desktops. Following this, we look at
Application Outsourcing and a more rened variation of the Application Service Provider (ASP)
model, namely, Private ASP. Web Services are another leading-edge technological solution for
creating and delivering cooperative applications over the Internet.
ough gathering a certain amount of information is nece ...