
8 ◾ Implementing SAP
®
CRM
customer order. By engineering the exibility of the processing units and coordinating the ow of
resources (materials or services) between these units, the mass customizer can produce an almost
innite variety of base products or service, at a cost that is competitive when compared even with
a mass producer. Whereas labor in the mass production design is organized to perform repetitive
tasks according to a singular command-and-control system, the mass customizer organizes labor to
routinely respond to an ever-changing set of rules and commands. e mass customizer organizes
labor to work eectively in a dynamic net