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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
18Implementing SAP
®
CRM
Enterprises that use customer capital as the dening component of the marketing systems
benet because of the following:
ey address the customer as a whole who uses myriad services and products.
ey utilize customer interactions to reinforce relationships and attain customer extensions.
It was emphasized there that the importance of packages such as SAP is not due to
the total integration of various modules, single-point data entry, data integrity, ad hoc
reporting, instant access to information, end-user computing, and so on. e impor-
tance of ERP and CRM packages arises primarily from the fact that information ...
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Publisher Resources

ISBN: 9781482231427