The Relationship-Based Enterprise ◾ 23
System. He surprisingly discovered that not only the best way for increasing revenue but also
the best way to reduce cost of automobile production was to make the system more exible
and responsive! is is akin to the situation in the 1960s and 1970s when manufacturing
quality and costs were mistakenly believed to be in the opposition to each other; however,
by the early 1990s, it was clearly established that not only can an enterprise achieve excellent
quality at reduced costs but it was also imperative for its success.
Ohno discovered that the best way to reduce cost was also the best way to make the
enterprise more responsive: customer-responsive management was the most cost-eective
way to solve customer ...