Skip to Main Content
Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
The Relationship-Based Enterprise53
e Customer Lifetime Value (LTV) is easier to predict if it incorporates recurring number
of the corresponding product’s use cycle(s). For instance, if the average use cycle of a vehicle cost-
ing $20,000 is 5years, the CV for a single vehicle–owning customer with the relevant customer
lifetime of about 40years may range between $140,000 and $200,000. e LTV of this customer
will be much larger because of additional values representing warranty, maintenance, repair, and
other services during the use cycle of a vehicle.
1.2.7 Customer Value Management (CVM)
In the process of reorienting the business around ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

CRM

CRM

Jeffrey Peel
CRM For Dummies

CRM For Dummies

Lars Helgeson

Publisher Resources

ISBN: 9781482231427