
58 ◾ Implementing SAP
®
CRM
e basic idea of collaboration has been gaining tremendous ground with the increasing
importance of business processes and dynamically constituted teams in the operations of com-
panies. e traditional bureaucratic structures, which are highly formalized, centralized, and
functionally specialized, have proven too slow, too expensive, and too unresponsive to be com-
petitive. ese structures are based on the basic assumption that all the individual activities and
task elements in a job are independent and separable. Organizations were structured hierarchi-
cally in a command-and-control structure, and it was taken as a ...