72 ◾ Implementing SAP
®
CRM
customer requirements and commitments made to the customer, thus ensuring on-time delivery
(OTD). e tight integration with the fulllment processes enables coordination, monitoring,
and managing of goods across the ECE; it also provides instant notications and alerts on excep-
tions and problem that may delay the on-time delivery of the order.
Furthermore, this integration also helps in matching the growing trend of customers post-
poning the buying decision closer to the purchasing decision with the corresponding ability of
the enterprise to postpone the point of product dierentiation as close as possible to the point of
demand by the customer. Every action of the customer needs to be met by a highly automated a ...