Skip to Main Content
Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
72Implementing SAP
®
CRM
customer requirements and commitments made to the customer, thus ensuring on-time delivery
(OTD). e tight integration with the fulllment processes enables coordination, monitoring,
and managing of goods across the ECE; it also provides instant notications and alerts on excep-
tions and problem that may delay the on-time delivery of the order.
Furthermore, this integration also helps in matching the growing trend of customers post-
poning the buying decision closer to the purchasing decision with the corresponding ability of
the enterprise to postpone the point of product dierentiation as close as possible to the point of
demand by the customer. Every action of the customer needs to be met by a highly automated a ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

CRM

CRM

Jeffrey Peel
CRM For Dummies

CRM For Dummies

Lars Helgeson

Publisher Resources

ISBN: 9781482231427