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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
Customer Relationship Management (CRM) System87
customer-centric goals as well as their own contribution to the same on a daily basis. is
engenders a sense of involvement and transparency that was not been achievable earlier.
Culture: CRM truly makes it possible to operate a collaborative, value-add driven, and
customer-centric organization in a real-time mode. CRM permits learning happening in
any part of the enterprise to be incorporated into the system, even on a daily basis.
Structure: CRM system provides visibility to the responsibility-oriented organization struc-
ture rather than the designation-oriented structure of earlier times. It provides instant com-
munication and interaction with all customer-facing members irrespective ...
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Publisher Resources

ISBN: 9781482231427