Customer Relationship Management (CRM) System ◾ 87
customer-centric goals as well as their own contribution to the same on a daily basis. is
engenders a sense of involvement and transparency that was not been achievable earlier.
◾ Culture: CRM truly makes it possible to operate a collaborative, value-add driven, and
customer-centric organization in a real-time mode. CRM permits learning happening in
any part of the enterprise to be incorporated into the system, even on a daily basis.
◾ Structure: CRM system provides visibility to the responsibility-oriented organization struc-
ture rather than the designation-oriented structure of earlier times. It provides instant com-
munication and interaction with all customer-facing members irrespective ...