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Chapter 3
CRM Evaluation
is chapter outlines the concepts and criteria for evaluating the CRM package most suitable to
the requirements of a company. Managers must initially make a careful decision on the functional
requirements that are desired and the characteristic features and facilities expected of the CRM
system as a whole. Managers can then make an objective selection of the best CRM to deploy,
considering the various factors described in this chapter.
3.1 Capital Budgeting Models
e business case of the cloud computing project should contain the cost–benet analysis. e
evaluation point is to justify that the benets have outweighed ...