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Chapter 4
CRM Selection
4.1 SAP CRM for Small and Medium Enterprises (SME)
e majority of companies that will be implementing customer relationship management (CRM)
systems in the millennium will be small and medium enterprises (SMEs). SMEs are usually
dened as companies that have revenues ranging from $250 million up to $1 billion. ese com-
panies have modest IT/IS resources and budgets and are expected to benet the most from imple-
menting o-the-shelf application products like CRMs. is is because they do not have the depth
of experience and a constant availability of adequate expertise to be able to handle the in-house
development of a ...