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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
135
Chapter 4
CRM Selection
4.1 SAP CRM for Small and Medium Enterprises (SME)
e majority of companies that will be implementing customer relationship management (CRM)
systems in the millennium will be small and medium enterprises (SMEs). SMEs are usually
dened as companies that have revenues ranging from $250 million up to $1 billion. ese com-
panies have modest IT/IS resources and budgets and are expected to benet the most from imple-
menting o-the-shelf application products like CRMs. is is because they do not have the depth
of experience and a constant availability of adequate expertise to be able to handle the in-house
development of a ...
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Publisher Resources

ISBN: 9781482231427