140 ◾ Implementing SAP
®
CRM
4.4 CRM Core Selection Methodology
As CRM fundamentally implements a process-driven customer-centric enterprise, the selection of
processes for implementation is of primary signicance. e selection team will make its choice
depending on how easily the CRM can implement the process considered critical for the company
operations. It will depend upon how exibly the system implements the business processes of
interest to the organization.
4.4.1 Process Selection
is involves systematically compiling all processes and variants that are prevalent within the orga-
nization. ese could be processes at every level within the organization, irrespective of whether it
has been computerized or not. Compared with the nancia