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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
CRM Selection145
4.5.3.1 SAP
SAP has steadily built up comprehensive functionality in the SAP CRM product. Most recently,
the company has focused on improving usability and deepening support for strategic business
processes as part of the SAP business suite. SAP CRM is particularly strong in sales, marketing,
partner channel management, and analytics but oers less support for customer data management
requirements. e product can scale to support global deployments and oers many industry-
specic process solutions. e SAP CRM SaaS oering provides more deployment exibility, while
cost, complexity, and lengthy implementations schedules rema ...
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Publisher Resources

ISBN: 9781482231427