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4.5.3.1 SAP
SAP has steadily built up comprehensive functionality in the SAP CRM product. Most recently,
the company has focused on improving usability and deepening support for strategic business
processes as part of the SAP business suite. SAP CRM is particularly strong in sales, marketing,
partner channel management, and analytics but oers less support for customer data management
requirements. e product can scale to support global deployments and oers many industry-
specic process solutions. e SAP CRM SaaS oering provides more deployment exibility, while
cost, complexity, and lengthy implementations schedules rema ...