162 ◾ Implementing SAP
®
CRM
rapidly growing in popularity because they lead to better customer retention and satisfaction
and higher revenues. In 1998, SAP followed with industry solution maps, business technology
maps, and service maps, all of which were aimed at making its R/3 system dynamic and respon-
sive to changes in industry conditions. In 1998, recognizing that its future rested on its ability
to protect its share of the US market, it listed itself on the New York Stock Exchange fueled its
expansion in the US market.
In May 1999, Cochairman and CEO Hasso Plattner announced the mySAP.com strategy,
heralding the beginning of a new direction for the company and its product range. mySAP.com
connects e-commerce solutions with existing ER ...