
SAP CRM Solution ◾ 167
Table 5.1 Benets Achieved from SAP E-Business Technology
Achieved Area Benets Activity
Sales Increased selling time per sales representative
Increased revenue per sales
Shorter sales cycle
Improved prospect targeting
Increased close rate
Increased prospect-to-customer conversion rate
Increased order size
Increased revenue per customer (wallet share)
Incremental revenue gains from new channel capabilities
Reduced training costs
Reduced sales overhead
Improved team selling effectiveness
Reduced costs for collateral distribution
Increased order accuracy
Decreased cost to manage partner/channel interactions
Increased partner/reseller satisfaction ...