Skip to Main Content
Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
204Implementing SAP
®
CRM
Positioning leads to higher levels of revenue through increasing the size of the market, retain-
ing the rst-time customers, increasing the size of the wallet share, and so on. Positioning has to
do with factors such as
Understanding customer needs
Understanding competitor initiatives
Determining the businesses’ nancial needs
Conforming with legal and regulatory requirements
Conforming with environmental constraints
e capability/capacity has to be aligned with the positioning or else it has to be changed to deliver
the positioning. Capability/capacity has to do with internal factors such as
Key business processes
Procedures and systems
Competencies, skills, training, and education
e key is to have ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

CRM

CRM

Jeffrey Peel
CRM For Dummies

CRM For Dummies

Lars Helgeson

Publisher Resources

ISBN: 9781482231427