
229
Chapter 8
SAP CRM Enterprise
Applications
In this chapter, we discuss the main functional modules of SAP CRM covering Marketing, Sales,
Service, Interaction Center, Partner Channel Management, and Mobile applications.
8.1 SAP CRM Marketing
Every enterprise needs to market its products, services, and concepts to its customers. e
SAP CRM Marketing provides a central marketing platform that helps business analyze, plan,
develop, and execute all marketing activities through all customer touch points. e market-
ing component supports important marketing processes, including marketing resource man-
agement, trade promotion management, telemarket