234 ◾ Implementing SAP
®
CRM
For lead management, SAP CRM provides support for
◾ Lead manager portal, which oers a single, personalized, and role-based point of entry that
provides the lead manager and lead qualier with access to relevant information, applica-
tions, and services
◾ Functionality for managing external lists, including reading potential leads and the execu-
tion of corresponding follow-up activities
◾ Lead qualication to enhance conversion rate and realized revenue
◾ Lead forwarding to bring the right leads to the right employees or business partners
8.1.2.8 Marketing Analytics
SAP CRM oers comprehensive Web cockpits and evaluation tools that present all information
relating to campaign success and response rates. Campaign ma ...