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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
234Implementing SAP
®
CRM
For lead management, SAP CRM provides support for
Lead manager portal, which oers a single, personalized, and role-based point of entry that
provides the lead manager and lead qualier with access to relevant information, applica-
tions, and services
Functionality for managing external lists, including reading potential leads and the execu-
tion of corresponding follow-up activities
Lead qualication to enhance conversion rate and realized revenue
Lead forwarding to bring the right leads to the right employees or business partners
8.1.2.8 Marketing Analytics
SAP CRM oers comprehensive Web cockpits and evaluation tools that present all information
relating to campaign success and response rates. Campaign ma ...
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Publisher Resources

ISBN: 9781482231427