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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
SAP CRM Enterprise Applications239
Project overview: Expected sales volume, customer budget, chance of success, current phase
in the sales cycle, closing date, sales team, project goals of the customer, and sales goal
Product overview: Products, quantities, and expected product value
Buying center: Customer’s organizational chart with key people and denitive attributes for
inuence, opinion, and decision criteria
Analysis of competitors: Strengths, weaknesses, and strategies of competitors
Opportunity assessment: Evaluation of the chance of success as per sales employees and the
chance of success as per the system
Activity plan: Overview of all activities, employees responsible, and the degree of completion
Opportunity mana ...
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Publisher Resources

ISBN: 9781482231427