SAP E-Business Applications ◾ 267
◾ Ensure that everyone in the company dealing with the customer has access to the complete
picture of the customer.
◾ Put the technical infrastructure essential to provide a 360-degree view of the customer.
9.1.1.2.4 Streamline Business Processes That Impact the Customer
Here are some of the steps involved with this strategy pattern:
◾ Identify the actual end customer.
◾ Streamline processes from the end customer’s point of view.
◾ Streamline the processes for the other key stakeholders.
◾ Continuously improve the processes based on the customer feedback.
◾ Give everyone involved a clear view of the process.
9.1.1.2.5 Establish a Customer-Centric E-Business Architecture
Enumerated here are some of the steps involved ...