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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
SAP E-Business Applications267
Ensure that everyone in the company dealing with the customer has access to the complete
picture of the customer.
Put the technical infrastructure essential to provide a 360-degree view of the customer.
9.1.1.2.4 Streamline Business Processes That Impact the Customer
Here are some of the steps involved with this strategy pattern:
Identify the actual end customer.
Streamline processes from the end customer’s point of view.
Streamline the processes for the other key stakeholders.
Continuously improve the processes based on the customer feedback.
Give everyone involved a clear view of the process.
9.1.1.2.5 Establish a Customer-Centric E-Business Architecture
Enumerated here are some of the steps involved ...
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Publisher Resources

ISBN: 9781482231427