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Implementing SAP® CRM
book

Implementing SAP® CRM

by Vivek Kale
December 2014
Intermediate to advanced content levelIntermediate to advanced
513 pages
18h 48m
English
Auerbach Publications
Content preview from Implementing SAP® CRM
272Implementing SAP
®
CRM
9.2.2.1 SAP E-Marketing
E-Marketing allows companies to target customers and prospects with personalized, relevant
oers. E-Marketing supports demand generation through targeted marketing campaigns, catalog
management for products, and personalized oers and recommendations. Doing business on the
Internet still requires companies to follow the standard business processes of marketing, selling,
providing service, and analyzing data. To sell something, companies typically have to generate
demand and inform potential customers about their product or services. After a customer or
prospect is interested, the company needs to provide the customer with an organized catalog of
products and services so that the customer ca ...
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Publisher Resources

ISBN: 9781482231427