400 ◾ Implementing SAP
®
CRM
it is essential to address key success factors and establish a clear and shared set of expectations for
program value creation; achieve a rapid program launch with eective value-based governance;
make the business case actionable and measureable by dening design imperatives, key perfor-
mance indicators (KPIs), and process performance indicators (PPIs); establish ongoing value man-
agement discipline to ensure that the Business Blueprint phase and the subsequent implementation
reect design imperatives.
13.3.2 Business Process Management Considerations
e purpose of the business process management work stream is to work with value determination,
build a high-level to-be business process map, deliver the business sc ...