420 ◾ Implementing SAP
®
CRM
Two outstanding benets of mobilization are increased productivity and real-term gathering and
dissemination of information. e mobilized enterprise becomes more productive via the gather-
ing and dissemination of real-term information, enabling the enterprise to respond quickly and
appropriately to new problems and opportunities as they arise, for instance, a mobile Sales Force
Automation (SFA) application that enables a company to respond to an opportunity quickly. If a
salesperson has access to inventory information while he or she is with a customer, the order pro-
cessing can be handled immediately. us, the mobile solutions designed to take into account the
needs of the mobile worker enable the enterprise to ...