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Implementing SugarCRM 5.x by Michael Whitehead, Angel Magaña

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Chapter 1. Doing Business—Better

On the face of it, you have to wonder why we do it. Why we work all the long hours, often making a less than comfortable income and dealing with seemingly endless problems in all different areas of the business. Whether it is about handling internal staffing issues, supplier problems, customer complaints, government paperwork, or technology challenges—some days it never seems to stop!

Of course, we do it because we love it, as being a vital part of a small or medium-size business allows us to accomplish many goals, while simultaneously, influencing the performance of the business significantly. Helping to realize a vision of a business we believe in, gives us so much satisfaction that we are prepared to put up with ...

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