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Implementing SugarCRM 5.x by Michael Whitehead, Angel Magaña

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What are my CRM options?

Depending on whom you talk to, CRM started somewhere between the mid 1980's and the early 1990's, with efforts from companies such as Oracle, PeopleSoft, Siebel Systems, and System Applications and Products (SAP). But true CRM, involving not just the accumulation of static customer databases, but also a genuine enhancement of business processes, began only recently, around the turn of the millennium. This evolution of CRM would not have been possible without the increasing influence of the Internet and the development of web services. The Internet has connected multiple business systems together despite being in different locations and implemented using different technologies.

Originally, CRM systems from the big four ...

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