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Implementing SugarCRM 5.x by Michael Whitehead, Angel Magaña

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What is SugarCRM?

Now that we have a better understanding of CRM as a whole, the available options and some of the capabilities, let's discuss how SugarCRM fits into that context. So, what is "SugarCRM?"

SugarCRM is both a company and a full featured mature open source CRM application.

SugarCRM, the company, was created as a commercial open source company in 2004, headquartered in Cupertino, California, U.S.A. minutes away from technology giants, such as Apple. Its business model is to not only develop an open source CRM product, but to also develop enhanced versions of the same product as commercial ventures. The organization's financial resources come from a combination of venture capital funding as well as customers using the commercial products. ...

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