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Implementing SugarCRM 5.x by Michael Whitehead, Angel Magaña

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Customer-centric business management

Most of this book deals with the issue of helping you to identify and implement SugarCRM in a manner that makes it suitable for your business. However, SugarCRM and its competitors do not focus exclusively on the defined set of topics that originally constituted a CRM system.

Extending your CRM system into a customer-centric business management tool is gaining increasing recognition as an appropriate, and an effective technique for small and medium medium-size businesses.

Note

Note that a lot of what follows becomes less relevant for organizations whose size exceeds 200 employees. Larger organizations tend to need integrated solutions based around Enterprise Resource Planning (ERP) tools, that can resemble aspects ...

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