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Implementing SugarCRM 5.x by Michael Whitehead, Angel Magaña

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Marketing campaigns

So far, we have seen how a CRM system, such as SugarCRM, can be used for managing customer-related information and history, as well as tracking opportunities, and a sales pipeline. Now, let's begin to explore some marketing automation aspects and other functionality that make CRM systems a data hub for many businesses. Let's start with e-mail marketing.

A particularly powerful and potentially profitable aspect of a CRM system is the ability to conduct e-mail marketing campaigns. CRM systems contain all the necessary tools for creating effective e-mail marketing campaigns; they track your leads and contacts, and include e-mail sending capabilities within their feature set. Let us study an e-mail marketing campaign in detail. ...

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