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Implosion by Andy Law

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13

LONG

LIVE

(NEUTRAL)

ADVERTISING!

I want to keep on (or go back to) calling it advertising: that age-old, fascinating subject which, since time immemorial, has helped brands become big and companies achieve business success through strategy and creativity.

Today, in order to distance ourselves from outdated models, we tend to look for synonyms or alternatives. Advertising agencies no longer exist, but there has been a proliferation of communication agencies, digital agencies, marketing agencies and consulting agencies. The few agencies that still retain the word advertising in their names have inherited it from a past that they tend to repudiate. Or (in a few rare cases, fortunately) nostalgically and anachronistically flatter.

It is my ...

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