Improve Key Performance Indicators With AI

Organizations that use AI to improve existing KPIs or create new ones realize more business benefits than organizations that adjust their KPIs without AI.

About the Research

This article series presents findings from the seventh annual global research study on artificial intelligence and business strategy by MIT Sloan Management Review and Boston Consulting Group. In the spring of 2023, we fielded a global survey and subsequently analyzed records from 3,043 respondents representing more than 25 industries and 100 countries. We also interviewed 17 executives leading AI initiatives in a broad range of ...

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