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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Acknowledgments

I would like to thank Jeff Saperstein, who organized, collaborated, and enhanced the material in its many stages of development.

Thanks to Tam Nguyen and Julie Moy for their assistance in transcribing the interviews.

Many people contributed their time, talents, perspectives, and energy to this project. Special thanks to Larry Huston, Tom O’Toole, Mark McCallum, Mike Keyes, Marci Sapers, Jeff Wysocki, Jim Garrity, Bob DeAngelis, Cheryl Perkins, Oscar Jamhouri, Peter Boland, and Bill Veltrop for their interviews.

We are especially grateful to Tom Falk, CEO of Kimberly-Clark, for his encouragement and his pioneering role in the real business of enterprise marketing management.

A special thanks to my partner, Gordon Wade, whose wit, ...

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