Chapter 1. Introduction 5
1.2 Overview and objectives
As stated, we want to describe and demonstrate IBM Business Innovation and
Optimization (BIO). But, in particular, we will focus on performance insight. As
you might imagine, it also involves a number of other related initiatives. Some
examples are information integration, evolving to a real-time environment,
automation of enterprise-wide consistent, but dynamic, business processes,
integration of IT and the business processes, proactive (push) delivery of
information to decision makers, and ongoing monitoring of the business
processes to enable proactive alerting based on key business performance
To help us satisfy that objective, we describe and demonstrate the integration of
the business processes (or business process management) with business
intelligence. It is this combination that enables us to deliver performance insight.
We discuss the techniques, architectures, and processes for implementing and
integrating BI and business process management to achieve performance
optimization. Among the specific techniques and technologies used are key
performance indicators, alerts, management dashboards, analytic applications,
application integration, process modeling and monitoring, and real-time business
intelligence. The products featured are DB2 UDB, DB2 Alphablox, WebSphere
DataStage, WebSphere Information Integrator, WebSphere Portal, WebSphere
MQ, WebSphere Message Broker, WebSphere Process Server, WebSphere
Business Monitor, and WebSphere Business Modeler.
Wow, that sounds like quite a number of initiatives and products to cover. And, it
is. But you will find the journey, and the information you gather along the way,
significantly valuable. So, let us get started.
1.3 Contents abstract
This section includes a brief description of the topics presented in the redbook,
and how they are organized. The information presented ranges from high-level
product and solution overviews to detailed technical discussions. We encourage
you to read the entire book. However, depending on your interest, level of detail,
and job responsibility, you might want to be selective and focus on those topics
of primary interest. We have organized this redbook to accommodate readers
with a range of interests.
6 Improving Business Performance Insight
Summary by chapter
Here we provide a brief overview of the contents of each chapter of the redbook
to help you in your reading selections:
򐂰 Chapter 1 introduces the IBM approach for understanding the overall state
of the business and enabling proactive actions for optimizing business
performance. This is called
business innovation and optimization (BIO). It is a
robust enterprise approach consisting of four primary
on-ramps. These
on-ramps represent the logical segmentation of common business goals. This
redbook has a focus on the specific on-ramp called
Performance Insight.
򐂰 Chapter 2 provides a more detailed description of IBM Business Innovation
and Optimization (BIO). We first provide an overview and then introduce the
primary strategy and components. A description of the BIO approach is
provided to help with a fast start. Optimization is a key topic here because
the objective is to meet the performance goals and measurements of the
business. The IBM software products are mapped to the BIO functions to
enable optimization of the processes as we gain insight into them.
򐂰 Chapter 3 continues with an introduction of the Performance Insight on-ramp.
From a simplified perspective, performance insight is the integration of
business process management and business intelligence. We describe the
different elements of performance insight, and how it enables improved
decision making. It is this faster and improved decision making, and new
business insight, that enables organizations to be more proactive and better
able to meet their business performance measurements and enterprise
business goals.
򐂰 Chapter 4 provides a discussion of how the business of the organization can
be perceived through processes. We can then begin to understand what a
process is and the elements which comprise it. The information helps provide
a conceptual framework for how organizations can describe and define their
businesses to be focused in processes. Along with that, we present some of
the advantages and define solution content for business process
򐂰 Chapter 5 focuses on the current stages of development of data warehousing
and business intelligence solutions in organizations and the extent to which
those solutions are being used to support strategic, tactical, and operational
򐂰 Chapter 6 presents and describes the product components used in the
redbook case study outlined in Chapter 7, “Performance insight case study
overview” on page 247. We have included an expanded and detailed set of
component descriptions here for your benefit. There are a significant number
of components, and it is important that their framework and integration needs
are well understood. This is a relatively new initiative, and requirements are
frequently updated.

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