KPIs Applied: The Case of the Contradictory KPIs
Business Environment
The Metropolitan Convention Center (The Metro) has been in operation for five years. Before opening, they made a decision to pursue a business model focused on the facility; its functionality, appearance, marketing and promotion, and space sales. They resolved to be discriminating about sales, with the objective of finding reliable high-quality retained events, which could be flexible about event dates. They would pursue events from economic sectors that fit or complemented the city and region’s economic development plans. Lastly, they would fill weekends and holiday seasons with entertainment and consumer shows appealing to hobbyists, sports, and culture (no flea ...
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