Cultural Influences on Executive Sponsorship
This chapter sets the stage for a senior management discussion about organizational culture and how well the management team is positioned to support the role of executive sponsor.
The Influence of Culture
Effective project management and sponsorship together can provide a competitive edge by improving project execution—provided the organizations where these practices are implemented have a culture that supports and encourages the kinds of decision making and change that project management enables.
Contrary to a great deal of marketing hype over the last 20 years, project management is NOT a magical “silver bullet” that enables all efforts to finish on time and on budget with exceptional ...
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