CHAPTER 8

A Plan to Enhance Executive Sponsorship

“All things are created twice; first mentally; then physically. The key to creativity is to begin with the end in mind, with a vision and a blue print of the desired result”

—Stephen Covey

 

This chapter describes a process (Figure 8.1) for integrating ideas and information gathered from prior chapters into an overall plan for developing or improving an executive sponsorship program. We strongly recommend performing an initial assessment of all five areas of the sponsorship framework (Figure 1.1) using the assessment tools from Chapters 3 through 6 and working with the executive team to obtain baseline metrics about an organization’s current state of sponsorship to support an integrated and ...

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