7.1. What Is Strategy?

Organization strategy is made up of two parts: strategy development and strategy implementation. At the core of strategy development are four elements:

Table 7.1. Strategy's Position in the Nine Performance Variables.
  Performance Needs
  GOALSDESIGNMANAGEMENT
Performance Levels    
ORGANIZATION LEVELORGANIZATION GOALS
  • Has the organization's strategy/direction been articulated and communicated?

  • Does this strategy make sense, in terms of the external threats and opportunities and the internal strengths and weaknesses?

  • Given this strategy, have the required outputs of the organization and the level of performance expected from each output been determined and communicated?

ORGANIZATION DESIGN
  • Are all relevant functions in place? ...

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