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Improving Reliability and Quality for Product Success
book

Improving Reliability and Quality for Product Success

by Dongsu Ryu
May 2012
Intermediate to advanced content levelIntermediate to advanced
226 pages
7h 18m
English
CRC Press
Content preview from Improving Reliability and Quality for Product Success
ix
Preface
Improving the nancial outcome when introducing new products depends
primarily on the technological capability of the manufacturer, but also
requires superior marketing.
*
This book focuses on the concepts and meth-
odology for perfecting the rst of the four crucial P’s of marketing: prod-
uct, price, place, and promotion. It is frequently said that a good product
with a lower price prevails in the market. Low pricing is very important,
but is not emphasized in this book, because lowering the price requires
building advanced managerial systems and advanced technology devel-
opment. Rather, the focus here is on creating top-quality h
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Publisher Resources

ISBN: 9781466503793