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Improving Reliability and Quality for Product Success
book

Improving Reliability and Quality for Product Success

by Dongsu Ryu
May 2012
Intermediate to advanced content levelIntermediate to advanced
226 pages
7h 18m
English
CRC Press
Content preview from Improving Reliability and Quality for Product Success
163Chapter eight: Customer satisfaction and comparative advantage
Conjoint analysis (number 3) is a method providing the optimum
combination of product functions or features wanted by customers.
*
In the
concept design stage, if several product proles are dened using product
attributes and their levels, and if the preference data for the product pro-
les are collected and assessed with multiple regression and other meth-
ods, then the partial value of levels within attributes can be calculated, as
can the optimum product prole with high-value attributes.
Multidimensional scaling (number 4) is a method displaying in multi-
dimensional planes the similarity distance of factors of interest, such
as brand or image, based on customer ...
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Publisher Resources

ISBN: 9781466503793