179Chapter nine: Market share increase and market situation analysis
sometimes in decit, sometimes in surplus. In a global competition with-
out trade barriers, is it unrealistic to estimate that about 10 carmakers in
the world would be decreased to 2 or 3 in every product segment?
Imagine that there would be two strong companies for every prod-
uct worldwide. The competition among them would be erce, so CEOs
should never be careless. Actually in the business of basic components
and materials, such situations have already occurred. Extreme competi-
tion will continue until two strong companies remain, except possibly in
some recently generated high-tech elds.
9.3 Some suggestions for competitive
capability building
The discussion so far ...