In Great Company: How to Spark Peak Performance By Creating an Emotionally Connected Workplace

POSITIVE FUTURE

At the grand opening of Big River Steel in 2014, a masked figure—larger than life—dressed in all black leather and a black helmet rode up to the plant in Osceola, Arkansas, on a hulking Harley-Davidson motorcycle made of blazing steel. The bike made its way in and up to a stage, where the stunt double who was driving slipped off into the wings as Mark Bula, who was Big River’s chief commercial officer at the time, strode on stage for the launch event, clad in all black leather and carrying a helmet. It was a striking moment marked ...