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In Great Company: How to Spark Peak Performance By Creating an Emotionally Connected Workplace
book

In Great Company: How to Spark Peak Performance By Creating an Emotionally Connected Workplace

by Louis Carter
February 2019
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 32m
English
McGraw-Hill
Content preview from In Great Company: How to Spark Peak Performance By Creating an Emotionally Connected Workplace

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ALIGNMENT OF VALUES

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When the popular outdoor clothing company Patagonia printed an advertisement on Black Friday in 2011, they were one among many. Hundreds of retailers from Target and Best Buy to Home Depot had all promised extended store hours and one-day sales. What set Patagonia apart by a country mile was their ad telling customers in bold lettering: “Don’t Buy This Jacket.”

The full-page notice in the New York Times contained a large photo of a popular Patagonia jacket, urging consumers to put down their credit cards and consider resisting ...

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Publisher Resources

ISBN: 9781260143171