In the Line of Fire, 3rd Edition

Table of contents

1. Cover Page
2. Title Page
3. Copyright Page
4. Dedication
5. Case Studies
6. Contents
7. Register Your Book
8. Figure Credits
9. Foreword: Baptism Under Fire
   1. The Grand Inquisitor
   2. Tough Questions
10. Introduction: Universal Challenges, Universal Solutions
    1. Book Conventions
11. Chapter One: The High Stakes of Q&A
    1. The Pricing of an IPO
    2. The Making of a President
    3. The Unmaking of a CEO
12. Chapter Two: Tough Questions
    1. Why People Ask Tough Questions
    2. Why Businesspeople Ask Tough Questions
    3. Blood Sport
13. Chapter Three: Presenter Behavior/Audience Perception
    1. Presenter Behavior: Defensive
    2. Presenter Behavior: Contentious
    3. Audience Perception
14. Chapter Four: Four Steps of Preparation
    1. Research
    2. Anticipate
    3. Distill
    4. Prepare Your Position
15. Chapter Five: The Q&A Cycle
    1. Worst-Case Scenario
    2. Maximum Control
    3. Open the Floor
    4. The Q&A Cycle
    5. Yield the Floor
16. Chapter Six: You’re Not Listening!
    1. How to Lose Your Audience
    2. How People Ask Questions
    3. Ready, Fire, Aim
17. Chapter Seven: Active Listening
    1. Yield the Floor
    2. Subvocalization
    3. Physical Listening
    4. Yards After Catch
18. Chapter Eight: The Power of the Buffer
    1. Retake the Floor
    2. The General’s Strategy
    3. The Buffer
    4. Buffers for the Seven Universal Issues
    5. Industry- or Company-Specific Buffers
19. Chapter Nine: Structurally Challenging Questions
    1. Negative Questions
    2. Irrelevant Questions
    3. Multiple Questions
    4. Statements
    5. Questions About Presented Content
    6. Summary
    7. Eight Buffer Benefits
20. Chapter Ten: Buy (Thinking) Time with Buffers
    1. Paraphrase
    2. Double Buffers
    3. The Triple Fail-Safe
    4. Buffer Options Summary
    5. Key Word(s) Buffers in Action
    6. The Making of a Master
21. Chapter Eleven: Slip, Slide, and Spin
    1. Evasion
    2. Valid Reasons to Decline an Answer
22. Chapter Twelve: The Quid Pro Quo Answer
    1. Quid Pro Quo / Seven Universal Issues
    2. Manage the Time
    3. The First Three Steps of Q&A Cycle
23. Chapter Thirteen: Special Questions / Special Answers
    1. Tangential
    2. False Assumption
    3. Unknown
    4. Forward Looking
    5. Downstream
    6. Guilty as Charged
    7. Point B and WIIFY
    8. Topspin
24. Chapter Fourteen: Topspin
    1. Topspin
    2. The Suasive Q&A Cycle
25. Chapter Fifteen: Finishing Touches
    1. Preparation
    2. Verbalization
26. Chapter Sixteen: The Role Model
    1. Summary
27. Endnotes
28. Appendix A: Video Links
29. Acknowledgments
30. About the Author
31. Index