Chapter Three
Presenter Behavior/Audience Perception
Case Studies: The IPO Roadshow Study • Mark McGwire • John Stumpf, Wells Fargo • Mike Lazaridis, RIM • Lourenco Goncalves, Cleveland-Cliffs • Jeffrey Sonnenfeld
Taken together, our results provide evidence that basic impressions of management have a significant impact on investors’ assessments of firm quality.1
“Perceptions and Price: Evidence from CEO Presentations at IPO Roadshows”
Elizabeth Blankespoor, Brad Hendricks, and Greg Miller
The epigraph for this chapter is a quote from the abstract of the academic study of IPO roadshows you read about in Chapter One. I return to the findings here to reinforce an important dynamic in any Q&A session: the correlation between how a presenter handles ...
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