In Their Time

Epilogue

THROUGHOUT THIS BOOK, we have attempted to illustrate how great business executives succeeded by capitalizing on the opportunities presented by the context of their time. Within each decade, business executives faced essentially the same contextual forces, but how they seized the zeitgeist of their times and how they approached the consumer varied greatly. Their level of sensitivity to and understanding of their context was pivotal to their overall success. Some saw new possibilities, some saw tremendous growth potential, and others saw opportunities for reinvention and rebirth. In essence, the context of their time provided the milieu for individuals to assess and explore opportunities and to hone their own leadership skills and approaches ...